The Role of Influencer Marketing on the Consumer Buying Behaviour–A Perspective on D2c Brands

* Somashekar N  **Dr. Neena Prasad

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An Empirical Study on the Impact of Social Media Marketing on Online Shopping Cart

 *Mr. Prajwal M  **Prof. Neenaprasad

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Comparative Study on Risk and Return of Selected Small Mid Cap Companies Shares

 *Mr .Naveena N  **Dr Chandrasekhar Rao V

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A Study on Credit Rating Agencies and its Impact on Investment Decisions

 *Ms. Rakshitha N  **Prof. V Chandrasekar Rao

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A Conceptual Study on Understanding the Significant Impact of Colour Psychology in Marketing and Branding

 *Mr. Nandan. V  Dr. Neena Prasad

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